Just completed a massive campaign for Trønder Energi. The advertising company, HK, came up with this great concept to take photographs of what was behind the bus shelters and post them on the bus shelters, creating an optical illusion for looking straight through the advertising hoardings. It was the perfect customer for this project – Tronder Energi is a local energy firm providing energy for local people. So what you see in the pictures – the street lights, the warm houses, people going about their ives – is powered by Tronder Energi.
So now I know every bus stop in town too!
Advertising Company: H-K
Client: Trønder Energi
Ass.: Wil Lee-Wright